an established retail economy
Selkirk is a premier destination for consumer retail and services in Manitoba’s Interlake and Eastern regions. A strong commercial base and ongoing investment drive growth across the sector.
At the centre of this activity, Downtown Selkirk serves as a hub for shopping, dining, and services. The area attracts local residents and visitors from surrounding communities. Selkirk’s workforce patterns further support local commercial activity. Census data shows that roughly two-thirds of jobs in the city are filled by commuters from outside Selkirk. These daily commuter inflows create consistent demand for local retail and services. Downtown visitation reinforces this trend, increasing from 3.7 million visits in 2023 to 3.9 million in 2025. Higher visit frequency reflects strong repeat traffic and sustained demand for retail and service businesses.
Source: Statistics Canada – 2021 Census {Table 98-10-0459-01}; Environics Analytics MobileScapes 2025
a well-designed retail destination
Selkirk’s retail and service sector includes Selkirk Crossing, a 387,000-square-foot (34-acre) power centre in the city’s west end. The development has attracted major national retailers, such as Home Hardware, Canadian Tire, Walmart, Staples, Sport Chek, and Mark’s. Visitors coming into Selkirk for shopping, recreation, or business can enjoy modern accommodations at the 84-room Canalta Hotel. This hotel sits just minutes from Selkirk Crossing and other commercial districts.
Activity in this area remains strong and consistent. Total visits have held steady at approximately 2.6 million in 2024 and 2025. Visit frequency has also increased, signaling stronger repeat visitation and a loyal customer base. Local visitation continues to grow, reaching 39.9% in 2025. This growth reinforces consistent day-to-day demand alongside regional visitor inflows.
The City’s West End Concept Plan outlines a long-term development strategy for 670 acres in the city’s southwest. This area lies just south of Selkirk Crossing. The City owns approximately half of the land, allowing for coordinated development planning. The plan could support more than 200,000 square feet of retail and service space. It also has the potential to accommodate more than 10,000 new residents, potentially doubling the city’s population. This growth would create continued demand and opportunity for the retail sector.
Source: Environics Analytics MobileScapes 2025
large & diverse consumer market
Businesses in Selkirk attract customers from a catchment area that extends well beyond the city limits, divided into three trade areas:
- Primary Trade Area – the City of Selkirk, population 11,400
- Secondary Trade Area – surrounding communities, population > 8,500
- Tertiary Trade Area – Manitoba’s Interlake Region, population > 26,000
Beyond these trade areas, Selkirk also draws visitors from Winnipeg.
Winnipeg has a population of over 850,000 and represents a major consumer market. Visitors from Winnipeg’s northeast account for nearly 15% of retail activity in Selkirk, reflecting a steady inflow of regional consumers.
Source: Environics Analytics DemoStats & MobileScapes 2025
powered by people, driven by demand
Small and medium-sized businesses—both new and established—are significant sources of employment and wealth generation in Selkirk’s local economy.
Selkirk’s retail trade sector employs over 585 people, providing a skilled workforce that supports business growth. Sales and service occupations represent 1,336 jobs, accounting for 15% of all local employment. In 2025, Selkirk had 80 retail businesses, including eleven employing 20–99 people and two with 100–499 employees.
This critical mass and diverse mix of businesses attract significant customer traffic. This helps new ventures establish themselves quickly and reach a broad audience.
Source: Environics Analytics DemoStats & Business Lists 2025; Statistics Canada 2021 – Census of Population
Selkirk is a premier destination for consumer retail and services in Manitoba’s Interlake and Eastern regions. A strong commercial base and ongoing investment drive growth across the sector.
At the centre of this activity, Downtown Selkirk serves as a hub for shopping, dining, and services. The area attracts local residents and visitors from surrounding communities. Selkirk’s workforce patterns further support local commercial activity. Census data shows that roughly two-thirds of jobs in the city are filled by commuters from outside Selkirk. These daily commuter inflows create consistent demand for local retail and services. Downtown visitation reinforces this trend, increasing from 3.7 million visits in 2023 to 3.9 million in 2025. Higher visit frequency reflects strong repeat traffic and sustained demand for retail and service businesses.
Source: Statistics Canada – 2021 Census {Table 98-10-0459-01}; Environics Analytics MobileScapes 2025
a well-designed retail destination
Selkirk’s retail and service sector includes Selkirk Crossing, a 387,000-square-foot (34-acre) power centre in the city’s west end. The development has attracted major national retailers, such as Home Hardware, Canadian Tire, Walmart, Staples, Sport Chek, and Mark’s. Visitors coming into Selkirk for shopping, recreation, or business can enjoy modern accommodations at the 84-room Canalta Hotel. This hotel sits just minutes from Selkirk Crossing and other commercial districts.
Activity in this area remains strong and consistent. Total visits have held steady at approximately 2.6 million in 2024 and 2025. Visit frequency has also increased, signaling stronger repeat visitation and a loyal customer base. Local visitation continues to grow, reaching 39.9% in 2025. This growth reinforces consistent day-to-day demand alongside regional visitor inflows.
The City’s West End Concept Plan outlines a long-term development strategy for 670 acres in the city’s southwest. This area lies just south of Selkirk Crossing. The City owns approximately half of the land, allowing for coordinated development planning. The plan could support more than 200,000 square feet of retail and service space. It also has the potential to accommodate more than 10,000 new residents, potentially doubling the city’s population. This growth would create continued demand and opportunity for the retail sector.
Source: Environics Analytics MobileScapes 2025
large & diverse consumer market
Businesses in Selkirk attract customers from a catchment area that extends well beyond the city limits, divided into three trade areas:
- Primary Trade Area – the City of Selkirk, population 11,400
- Secondary Trade Area – surrounding communities, population > 8,500
- Tertiary Trade Area – Manitoba’s Interlake Region, population > 26,000
Beyond these trade areas, Selkirk also draws visitors from Winnipeg.
Winnipeg has a population of over 850,000 and represents a major consumer market. Visitors from Winnipeg’s northeast account for nearly 15% of retail activity in Selkirk, reflecting a steady inflow of regional consumers.
Source: Environics Analytics DemoStats & MobileScapes 2025
powered by people, driven by demand
Small and medium-sized businesses—both new and established—are significant sources of employment and wealth generation in Selkirk’s local economy.
Selkirk’s retail trade sector employs over 585 people, providing a skilled workforce that supports business growth. Sales and service occupations represent 1,336 jobs, accounting for 15% of all local employment. In 2025, Selkirk had 80 retail businesses, including eleven employing 20–99 people and two with 100–499 employees.
This critical mass and diverse mix of businesses attract significant customer traffic. This helps new ventures establish themselves quickly and reach a broad audience.
Source: Environics Analytics DemoStats & Business Lists 2025; Statistics Canada 2021 – Census of Population
Selkirk is a premier destination for consumer retail and services in Manitoba’s Interlake and Eastern regions. A strong commercial base and ongoing investment drive growth across the sector.
At the centre of this activity, Downtown Selkirk serves as a hub for shopping, dining, and services. The area attracts local residents and visitors from surrounding communities. Selkirk’s workforce patterns further support local commercial activity. Census data shows that roughly two-thirds of jobs in the city are filled by commuters from outside Selkirk. These daily commuter inflows create consistent demand for local retail and services. Downtown visitation reinforces this trend, increasing from 3.7 million visits in 2023 to 3.9 million in 2025. Higher visit frequency reflects strong repeat traffic and sustained demand for retail and service businesses.
Source: Statistics Canada – 2021 Census {Table 98-10-0459-01}; Environics Analytics MobileScapes 2025
a well-designed retail destination
Selkirk’s retail and service sector includes Selkirk Crossing, a 387,000-square-foot (34-acre) power centre in the city’s west end. The development has attracted major national retailers, such as Home Hardware, Canadian Tire, Walmart, Staples, Sport Chek, and Mark’s. Visitors coming into Selkirk for shopping, recreation, or business can enjoy modern accommodations at the 84-room Canalta Hotel. This hotel sits just minutes from Selkirk Crossing and other commercial districts.
Activity in this area remains strong and consistent. Total visits have held steady at approximately 2.6 million in 2024 and 2025. Visit frequency has also increased, signaling stronger repeat visitation and a loyal customer base. Local visitation continues to grow, reaching 39.9% in 2025. This growth reinforces consistent day-to-day demand alongside regional visitor inflows.
The City’s West End Concept Plan outlines a long-term development strategy for 670 acres in the city’s southwest. This area lies just south of Selkirk Crossing. The City owns approximately half of the land, allowing for coordinated development planning. The plan could support more than 200,000 square feet of retail and service space. It also has the potential to accommodate more than 10,000 new residents, potentially doubling the city’s population. This growth would create continued demand and opportunity for the retail sector.
Source: Environics Analytics MobileScapes 2025
large & diverse consumer market
Businesses in Selkirk attract customers from a catchment area that extends well beyond the city limits, divided into three trade areas:
- Primary Trade Area – the City of Selkirk, population 11,400
- Secondary Trade Area – surrounding communities, population > 8,500
- Tertiary Trade Area – Manitoba’s Interlake Region, population > 26,000
Beyond these trade areas, Selkirk also draws visitors from Winnipeg.
Winnipeg has a population of over 850,000 and represents a major consumer market. Visitors from Winnipeg’s northeast account for nearly 15% of retail activity in Selkirk, reflecting a steady inflow of regional consumers.
Source: Environics Analytics DemoStats & MobileScapes 2025
powered by people, driven by demand
Small and medium-sized businesses—both new and established—are significant sources of employment and wealth generation in Selkirk’s local economy.
Selkirk’s retail trade sector employs over 585 people, providing a skilled workforce that supports business growth. Sales and service occupations represent 1,336 jobs, accounting for 15% of all local employment. In 2025, Selkirk had 80 retail businesses, including eleven employing 20–99 people and two with 100–499 employees.
This critical mass and diverse mix of businesses attract significant customer traffic. This helps new ventures establish themselves quickly and reach a broad audience.
Source: Environics Analytics DemoStats & Business Lists 2025; Statistics Canada 2021 – Census of Population